Changes on the way for Facebook marketers | Contributor

Filed on 30. Dec, 2014 in Business Toolkit, Contributors

Changes on the way for Facebook marketers | Contributor

By Patti Rowlson Contributing writer The classical Greek philosopher Socrates had a great quote about change: “The secret to change is to focus all of your energy, not on fighting the old, but on building the new.” Now that we’re all inspired and open to the idea of letting go of the past and focusing [...]

What will you give up to gain employee leadership? | Mike Cook

Filed on 22. Dec, 2014 in Business Toolkit, Contributors

What will you give up to gain employee leadership? | Mike Cook

By Mike Cook Contributing writer It must be very complex, leadership that is. It must be or why would Amazon currently carry nearly 382,000 titles containing the word leadership? A quick Google query on the word “leadership” gives a response of over 143,000,000 entries. I smell a rat and I have smelled a rat for [...]

Using email marketing as an “owned” platform

Filed on 04. Dec, 2014 in Business Toolkit, Contributors

Using email marketing as an “owned” platform

By Patti Rowlson Contributing writer Experts have predicted that 2015 may be a good year for businesses to ramp up the use of “owned marketing platforms,” especially if Facebook has been their main marketing tool in recent years. That prediction has small business owners and marketing professionals wondering if, when and how they should increase [...]

Avoid malware during the holidays | Contributor

Filed on 25. Nov, 2014 in Business Toolkit, Contributors

Avoid malware during the holidays | Contributor

By Mike Sullivan Courtesy to The Bellingham Business Journal  Black Friday and Cyber Monday continue to be huge shopping spectacles. Brick and mortar stores are now opening on Thanksgiving Day, and Cyber Monday deals are extending through the following week. As these holiday shopping deals begin to appear, more and more people are shopping online. [...]

The last word on trust | Mike Cook

Filed on 24. Nov, 2014 in Business Toolkit, Contents, Contributors

The last word on trust | Mike Cook

By Mike Cook Contributing writer Imagine being at work, in any workplace, and not trusting people. I don’t necessarily mean specific people, I mean people in general. Unfortunately, I think many of us are there unconsciously. This reality is covered up with “handy stories” justifying behavior that might otherwise be considered paranoid. I think you [...]

When employees think about engagement, what is their focus? | Mike Cook

Filed on 11. Nov, 2014 in Business Toolkit, Contributors

When employees think about engagement, what is their focus? | Mike Cook

By Mike Cook Contributing writer It is frequently my privilege to work with an owner of a small business, one where the owner is using their own money to make things happen. As someone who did this myself for more than 20 years I have a real appreciation for the risk faced by people who [...]

Online marketing trends and predictions for 2015

Filed on 05. Nov, 2014 in Business Toolkit, Contents, Contributors

Online marketing trends and predictions for 2015

By Patti Rowlson Contributing writer During the month of October, I attended Social Media Success Summit 2014—the world’s largest online social media conference organized by Social Media Examiner. This year was the sixth annual summit and it featured live webinars from more than 40 global marketing experts. Attendees tuned in to hear presenters like Mari [...]

The challenge of leading the millennial generation | Mike Cook

Filed on 27. Oct, 2014 in Contents, Contributors

The challenge of leading the millennial generation | Mike Cook

By Mike Cook Contributing writer Last Friday afternoon I was fortunate enough to make time to attend the Western Washington University Business Summit, an annual event hosted by the College of Business and Economics. The topic for the afternoon was entrepreneurism and innovation and focused on a panel that included three local entrepreneurs and one [...]

What’s keeping you from marketing your business? Lack of time or lack of desire?

Filed on 08. Oct, 2014 in Business Toolkit, Contents, Contributors

What’s keeping you from marketing your business? Lack of time or lack of desire?

By Patti Rowlson Contributing writer I often talk with clients about the need for time and desire when it comes to taking care of marketing tasks like social media, blogging and in-person networking. With enough time and desire, people of all ages can learn to do just about anything they set their mind to. They [...]

The high cost of strict employee schedules | Mike Cook

Filed on 16. Sep, 2014 in Business Toolkit, Contents, Contributors

The high cost of strict employee schedules | Mike Cook

By Mike Cook Courtesy to the Bellingham Business Journal What is the return on investment with employee engagement? The truth is there is no real return on employee engagement. Engagement is the return on doing the right things and higher levels of engagement correspond with higher levels of profitability. Here’s a test: let’s say you [...]

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IFRoZSBKb3VybmFsPC9saT48L3VsPg==