Our 2013 Readers’ Choice Award winners

Filed on 11. Feb, 2013 in Contributors

Here are the winners of the Bellingham Business Journal’s 2013 Readers’ Choice Awards, as voted on by our readers. Congratulations to the winners, and thank you to those who voted! Best new business: Perch and Play 1707 N. State St. www.perchandplay.com  Best customer service: Village Books 1200 11th St. www.villagebooks.com Best business sign/logo: Logos Bible [...]

Can small retailers compete nationally on the Web? | Ask Red Rokk

Filed on 05. Feb, 2013 in Contributors

Can small retailers compete nationally on the Web? | Ask Red Rokk

By Ed Munro Marketing & Communications Consultant Red Rokk Interactive Contributing Writer Q: Do you have a good example of local small business that is effectively competing against national online and big box retailers? To answer this question, the Red Rokk team reached out to a local business with an e-commerce website to discover its [...]

The ethics of value when jobs are on the line | Mike Cook

Filed on 05. Feb, 2013 in Contributors

The ethics of value when jobs are on the line | Mike Cook

By Mike Cook Contributing Writer  When management decisions motivated by self interest jeopardize the entire economy of a region, we may indeed eventually see the scenario as a question of ethics. There is no doubt in my mind that the story that continues to unfold at Boeing with the debacle of the “next big thing in air [...]

It’s never too early for trade-show planning | Patti Rowlson

Filed on 31. Jan, 2013 in Contributors

It’s never too early for trade-show planning | Patti Rowlson

By Patti Rowlson Contributing Writer  Thinking about showcasing your company at an event or trade show this year? Good for you! Business-to-consumer networking at trade shows can be a great way to get your product or service in front of fresh new faces—if you choose the venue wisely, plan ahead and follow up. Pick the [...]

The skinny on private REITs | Ben Esget

Filed on 25. Jan, 2013 in Contributors

The skinny on private REITs | Ben Esget

By Ben Esget Contributing Writer  REIT stands for Real Estate Investment Trust, and is generally a large fund comprised of real-estate holdings. They typically start out as private partnerships with the hope of eventually becoming publicly traded. REITs often specialize in one type of real estate such as medical, hospitality related, commercial or residential. From time to [...]

Drawing positive outcomes, with “thick value” | Mike Cook

Filed on 22. Jan, 2013 in Contributors

Drawing positive outcomes, with “thick value” | Mike Cook

By Mike Cook Contributing Writer  Recently I was flying, and flying, and flying (lots of weather delays) from an engagement on the East Coast, on the way to my home to Anacortes. As I fly I often read, and I was completing a book I have thoroughly enjoyed reading: ‘The New Capitalist Manifesto, Building a Disruptively Better Business,” [...]

Vote in the 2013 Readers’ Choice Awards

Filed on 16. Jan, 2013 in Contributors

Voting for the 2013 Readers’ Choice Awards is now closed. To see the winners, check out the February 2013 edition of the BBJ, which will hit news stands on Monday, Feb. 4.

Small-business developers can help locate useful tools, resources | Guest column

Filed on 14. Jan, 2013 in Contributors

Small-business developers can help locate useful tools, resources | Guest column

By Jennifer Shelton Director, WWU Small Business Development Center Courtesy to the Bellingham Business Journal  It has been a year of positive changes for Whatcom County’s small businesses and positive transition for WWU’s Small Business Development Center. The SBDC is part of the most comprehensive small-business assistance network in the United States and provides business [...]

“Performance management” by any other name—please! | Mike Cook

Filed on 08. Jan, 2013 in Contributors

“Performance management” by any other name—please! | Mike Cook

By Mike Cook Contributing Writer  “Most of what we call management consists of making it difficult for people to get their work done.” —Peter Drucker Last Thursday, I sat in my evening Organizational Behavior class as several groups of students made their final presentations. The students were using material they had gathered after perusing many [...]

What’s “content marketing,” and how do I do it? | Ask Red Rokk

Filed on 08. Jan, 2013 in Contributors

What’s “content marketing,” and how do I do it? | Ask Red Rokk

By Yvonne Cartwright Account Director, Red Rokk Interactive Contributing Writer  Q: I hear a lot about the importance of “content marketing” in putting together information on my website. Exactly what does that mean? Don’t I already have “content”? Is there a way to improve it? A: Great question. For the average businessperson, all the new phrases and new “gotta-dos” [...]

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bGk+PHN0cm9uZz53b29fc2xpZGVyX2hlYWRpbmc8L3N0cm9uZz4gLSBSZWNlbnQgbmV3czwvbGk+PGxpPjxzdHJvbmc+d29vX3RoZW1lbmFtZTwvc3Ryb25nPiAtIFRoZSBKb3VybmFsPC9saT48L3VsPg==