“Performance management” by any other name—please! | Mike Cook

Filed on 08. Jan, 2013 in Contributors

“Performance management” by any other name—please! | Mike Cook

By Mike Cook Contributing Writer  “Most of what we call management consists of making it difficult for people to get their work done.” —Peter Drucker Last Thursday, I sat in my evening Organizational Behavior class as several groups of students made their final presentations. The students were using material they had gathered after perusing many [...]

What’s “content marketing,” and how do I do it? | Ask Red Rokk

Filed on 08. Jan, 2013 in Contributors

What’s “content marketing,” and how do I do it? | Ask Red Rokk

By Yvonne Cartwright Account Director, Red Rokk Interactive Contributing Writer  Q: I hear a lot about the importance of “content marketing” in putting together information on my website. Exactly what does that mean? Don’t I already have “content”? Is there a way to improve it? A: Great question. For the average businessperson, all the new phrases and new “gotta-dos” [...]

With a new year, time for a market outlook | Ben Esget

Filed on 02. Jan, 2013 in Contributors

With a new year, time for a market outlook | Ben Esget

By Ben Esget Contributing Writer  Generally speaking, market outlooks are a dangerous proposition because there is a high likelihood of being wrong; nonetheless, I give you my 2013 Outlook. Going into 2013 I find myself in an uncharacteristically optimistic mood for a number of reasons. First, central banks the world over continue unprecedented measures to stimulate the economy. [...]

Going beyond the basics with Twitter | Patti Rowlson

Filed on 27. Dec, 2012 in Contributors

Going beyond the basics with Twitter | Patti Rowlson

By Patti Rowlson Contributing Writer  In last month’s column, you learned about the growth of Twitter, why some small businesses are embracing it as a marketing tool and a bit about communicating and engaging with others. This month’s column shares tips that new and experienced users can use to maximize their experiences and continue their Twitter journeys. There’s [...]

Turn loose your company’s “tweakers” | Mike Cook

Filed on 26. Dec, 2012 in Contributors

Turn loose your company’s “tweakers” | Mike Cook

By Mike Cook Contributing Writer  “The characteristic art form of our age may be the business plan.” —William Deresiewicz One Sunday last November, I read an Op-Ed piece in the New York Times by William Deresiewicz, titled “Generation Sell,” from which I took the quote opened with here. The words of the author have stuck with me from [...]

How the Grinch stole returns | Esget & Careaga

Filed on 19. Dec, 2012 in Contributors

By Ben Esget & Aaron Careaga Contributing Writers  When Ben was younger, his family always gathered around the fire and enjoyed Christmas movies together. Ben’s favorite was “How the Grinch Stole Christmas.” They didn’t have cable (and DVDs didn’t exist), so the film was watched on VHS. After finishing the tape, if Ben was really lucky, another holiday flick would [...]

Why’s it so hard to treat each other like adults? | Mike Cook

Filed on 11. Dec, 2012 in Contributors

Why’s it so hard to treat each other like adults? | Mike Cook

By Mike Cook Contributing Writer  I received an email from my youngest sister on Sunday afternoon this week. She wanted me to know that she has been offered a new job. It is a full time position which she’ll be starting a few days. Good for her right? It is good. In the grand scheme of things, [...]

Trouble with your Christmas list? Here’s a solution | Ben Esget

Filed on 05. Dec, 2012 in Contributors

Trouble with your Christmas list? Here’s a solution | Ben Esget

By Ben Esget Contributing Writer My father is extremely difficult to shop for, because he is the classic example of “What do you get the person that has everything?” So, in 2003, I set out to get him a different type of gift. I wanted to buy him corporate stocks, but I specifically wanted the actual [...]

What’s the deal with “responsive Web design”? | Ask Red Rokk

Filed on 04. Dec, 2012 in Contributors

What’s the deal with “responsive Web design”? | Ask Red Rokk

By Tyler Byrd CEO, Red Rokk Interactive Contributing Writer Q: I recently heard someone mention “Responsive-Adaptive” Web design. Can you explain what that is and why it’s a good thing? Can an existing website be “retrofitted” to be responsive, or does this mean building a new site from scratch? A: This is a very popular [...]

Tweets, hashtags, streams, and a little blue bird | Patti Rowlson

Filed on 29. Nov, 2012 in Contributors

Tweets, hashtags, streams, and a little blue bird | Patti Rowlson

By Patti Rowlson Contributing writer  You may have noticed Twitter’s little blue bird icon popping up everywhere. Companies of all sizes are promoting their Twitter accounts on websites, business cards and in print ads; national brands, politicians and celebrities are even displaying their Twitter handles and hashtags on television programs and product commercials. Use of Twitter has skyrocketed [...]

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IFRoZSBKb3VybmFsPC9saT48L3VsPg==