Do you get social-media engagement wrong? | Contributor

Filed on 04. Dec, 2013 in Contributors

Do you get social-media engagement wrong? | Contributor

By Patti Rowlson Courtesy to The Bellingham Business Journal So your small business is “doing” social media, but not seeing results. It could be because you’re actually doing it wrong. The reality is that if you are only generating outbound messages and not interacting with others, you are missing important opportunities. It would be like [...]

Your business is as good as your culture | Contributor

Filed on 26. Nov, 2013 in Contributors

Your business is as good as your culture | Contributor

By Mike Cook  Courtesy to The Bellingham Business Journal There is an advertisement all over television these days. There are several versions, but all carry the same message. One character in the scene asks the question: “Did you know you 15 minutes could save you 15 percent on car insurance?” A second character rolls their eyes [...]

Looking for capabilities when roles replace jobs | Contributor

Filed on 12. Nov, 2013 in Contributors

Looking for capabilities when roles replace jobs | Contributor

By Mike Cook Courtesy to The Bellingham Business Journal If you are the owner of a business, you likely know that the idea of jobs bounded by strict descriptions has begun to make little or no sense unless you are involved in providing a service that involves a high degree of repetitive activity. The smaller [...]

Getting your 2014 marketing budget in order | Contributor

Filed on 06. Nov, 2013 in Contributors

Getting your 2014 marketing budget in order | Contributor

By Patti Rowlson Courtesy to The Bellingham Business Journal As 2013 winds down, small businesses across the nation are looking ahead to 2014. They are setting goals, making plans and working on budgets for the new year. During this time, a question that often comes up is how much a mom-and-pop shop or local small [...]

Who’s to blame when creativity goes missing? | Contributor

Filed on 29. Oct, 2013 in Contributors

Who’s to blame when creativity goes missing? | Contributor

By Mike Cook Courtesy to The Bellingham Business Journal In your organization, who is ultimately accountable for creativity? Before you answer, let me share a story with you. Back in 1988, when first beginning my consulting practice, I was hired by the director of the new business development group at Standard Oil of Ohio (now [...]

Developing leaders in business of any size | Contributor

Filed on 15. Oct, 2013 in Contributors

Developing leaders in business of any size | Contributor

By Mike Cook Courtesy to The Bellingham Business Journal Every business needs leadership in some make, manner or form. When you ask business owners how they might define leadership, you’ll get a range of answers. But on one thing, you’ll almost always get agreement—more leadership is needed and our business would be more successful be [...]

Focus your social-media with Twitter lists | Contributor

Filed on 09. Oct, 2013 in Contributors

Focus your social-media with Twitter lists | Contributor

By Patti Rowlson Courtesy to The Bellingham Business Journal Ever feel like you are lost in a stream of information that is moving too fast to keep up? Sometimes using Twitter makes people feel that way, mainly because the content stream on that particular social media platform changes so quickly. To some, it can feel [...]

Learn to spot and encourage talent | Contributor

Filed on 02. Oct, 2013 in Contributors

Learn to spot and encourage talent | Contributor

By Mike Cook Courtesy to The Bellingham Business Journal  Is attitude talent? Of course it is. We just have a hard time quantifying it, so we mainly hope we get the right attitude when we add people to our organizations. What’s the biggest problem with all those resumes you are sifting through to find the [...]

Finding the amazing in your workplace | Column

Filed on 17. Sep, 2013 in Contributors

Finding the amazing in your workplace | Column

By Mike Cook Courtesy to The Bellingham Business Journal I arrived at our office extra early one morning a few years back to find one of our employees sleeping on the couch in the reception area. As she heard the door unlock she awoke, stretched and said, “good morning,” as I put down my briefcase. [...]

Nonprofit notes: Giving is great business | Column

Filed on 05. Sep, 2013 in Contributors

By Kirk Roberts and Mauri Ingram Courtesy to The Bellingham Business Journal You’ve heard the phrase: “Business is business.” True, it’s certainly possible to turn a profit by simply manufacturing a product or delivering a service without regard for much beyond the basics. Great business is more. The standouts, the accomplished business leaders that we [...]

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bGk+PHN0cm9uZz53b29fc2xpZGVyX2hlYWRpbmc8L3N0cm9uZz4gLSBSZWNlbnQgbmV3czwvbGk+PGxpPjxzdHJvbmc+d29vX3RoZW1lbmFtZTwvc3Ryb25nPiAtIFRoZSBKb3VybmFsPC9saT48L3VsPg==