A potpourri of springtime marketing ideas

Filed on 30. Apr, 2005 in Contents

    Wow, hasn’t the weather been great?It seems like Bellingham comes alive again after the long winter’s hibernation. We get outdoors. Plant our victory gardens, wash our cars and live on the soccer fields on Saturdays.    Even the rain starts to feel warm.    While it is easy to get distracted from the challenges of running your business, now [...]

Planning a new direction?

Filed on 30. Apr, 2005 in Contents

New port Planning and Development Director Sylvia Goodwin has quite a list of upcoming jobs – chief among them leading the charge on the G-P site redevelopment by Dave GallagherIn the first week at her new job with the Port of Bellingham, Sylvia Goodwin had the enthusiasm of a bookworm who had discovered a new [...]

Why do people give?

Filed on 30. Apr, 2005 in Contents

    One thing is fairly certain, regardless of our particular situation in life: we will be barraged by requests from a wide variety of charitable organizations. The requests have multiplied both in number and type, and nearly all of them are legitimate requests from well-run organizations doing important work for public benefit.Why motivates us to give [...]

Local government has vital role to play

Filed on 30. Apr, 2005 in Contents

    Local government has a critical role to play in a community’s economic development future.    Elected officials and community policy makers are needed to maintain a process that creates high-wage employment and sustains a strong local economy. This process begins with a dynamic, business-friendly environment and a desirable quality of life. These are the elements that attract [...]

Many of WWU’s waterfront ideas have merit

Filed on 30. Apr, 2005 in Contents

    Shortly after the Port of Bellingham concluded the purchase of the G-P waterfront site, officials invited Western Washington University to come up with a list of potential ideas on how it might utilize parts of the area. After months of research and analysis, various departments and groups at WWU have produced a list of possible [...]

National retailers finding more to like in Bellingham

Filed on 30. Apr, 2005 in Contents

by Dave Gallagher Growing up in Bellingham in the 1980s, one of Erin Sundean’s first jobs was working at McDonald’s. At the time, there weren’t many other options.“I think there was a Wendy’s on Lakeway, but I can’t think of too many other ones in town,” said Sundean, a commercial real estate agent and owner [...]

Fact or Fiction: Bellingham is anti-business

Filed on 31. Mar, 2005 in Contents

Business is booming, the city is growing — but the perception remains By J.J. Jensen    When Walton Beverage, a fixture in Bellingham for decades, left for Ferndale last year after efforts to secure a new site in the city failed, company President John Walton noticed something about some city officials.    ”We did business for over 60 years [...]

Happy employees stay with your company longer

Filed on 31. Mar, 2005 in Contents

“Working there was a nightmare,” said John (not his real name). “I am so much happier at this new company.” John spent years with a Bellingham company owned by an abusive boss. Yelling at employees, changing the rules on commissions, manipulating customers, and creating a poisonous working environment were only the start.Racial slurs aimed at [...]

Having a service culture takes more than just talk

Filed on 31. Mar, 2005 in Contents

Just saying “We deliver great service” doesn’t guarantee employees are really wowing customers and clients. Words like “service” and “excellence” don’t mean anything unless your staff lives and breathes those commitments.Great service is rooted in a culture shared by everyone in the organization – front line, back office, and management.Culture provides a frame of reference [...]

Putting personality into brands

Filed on 31. Mar, 2005 in Contents

Customers often embrace a brand because they can relate to its personality.It may be that the brand has similar personality traits to them or they want their own personality to be more like that of the brand. Either way, the personality (adjectives that describe the brand using human traits) of the brand plays a large [...]

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bGk+PHN0cm9uZz53b29fc2xpZGVyX2hlYWRpbmc8L3N0cm9uZz4gLSBSZWNlbnQgbmV3czwvbGk+PGxpPjxzdHJvbmc+d29vX3RoZW1lbmFtZTwvc3Ryb25nPiAtIFRoZSBKb3VybmFsPC9saT48L3VsPg==