Do online reviews make a difference for hotels? | Ask Red Rokk

Filed on 03. Jun, 2013 in Contributors

Do online reviews make a difference for hotels? | Ask Red Rokk

By Edward Munro Red Rokk Interactive Contributing Writer The Bellingham hotel community is gearing up for another summer season, and Red Rokk was interested in finding out more about its outlook, marketing strategy and tactics. We visited with sales representatives from two of Bellingham’s well-known hotels and asked about online rating systems, such as Yelp [...]

Red Rokk Interactive to start monthly digital-marketing talks

Filed on 19. May, 2013 in Contents

Red Rokk Interactive to start monthly digital-marketing talks

Red Rokk Interactive, a digital-marketing firm in Bellingham, is starting a regular monthly event series that will feature staff presentations on topics such as social media, search-engine optimization and inbound marketing. The first installment of the series is scheduled for 6 p.m. on Tuesday, May 21, at the Red Rokk office, located on the top [...]

Collaborative office seeks to become center for local entrepreneurs

Filed on 16. May, 2013 in Contents

Collaborative office seeks to become center for local entrepreneurs

A long-empty section of a historic building in downtown Bellingham could soon develop into a center for digital startups and entrepreneurs. Digial marketing firm Red Rokk Interactive and the BIG Idea Lab, along with partners Pacific Continental Realty and the nonprofit Technology Alliance Group for Northwest Washington, announced in March the opening of a new collaborative office space designed to support [...]

Getting your online marketing off the ground | Ask Red Rokk

Filed on 08. May, 2013 in Contributors

Getting your online marketing off the ground | Ask Red Rokk

By Ed Munro Red Rokk Interactive Contributing Writer Q: How can a small business find the time to stay competitive with online marketing? Start by creating a realistic schedule, and then sticking with it. Making time for online marketing and participating in social media has become a reality for many small businesses, while others are [...]

How can I increase my Web marketing results? | Ask Red Rokk

Filed on 02. Apr, 2013 in Contributors

How can I increase my Web marketing results? | Ask Red Rokk

By Tyler Byrd CEO, Red Rokk Interactive Contributing Writer Q: How can I produce better marketing results on my company’s website? For many business managers, it is often difficult to choose where and when and how to invest their marketing dollars. They are constantly being bombarded by new ideas and new solutions. As a result, [...]

TAG luncheon to feature Tyler Byrd of Red Rokk

Filed on 12. Mar, 2013 in Contents

The Technology Alliance Group for Northwest Washington will host a luncheon presentation from 11:30 a.m. to 1:15 p.m. on Friday, March 15, at NorthWood Hall in Bellingham, featuring Tyler Byrd, co-founder of the local digital marketing firm Red Rokk Interactive. Byrd’s presentation is titled “2013 Marketing Guide – Leverage Technology to Drive Results.” (Earlier this [...]

Make your company’s website work for you | Ask Red Rokk

Filed on 05. Mar, 2013 in Contributors

Make your company’s website work for you | Ask Red Rokk

By Ed Munro Marketing & Communications Consultant Red Rokk Interactive Contributing Writer Q: How can a small-business website become a destination for repeat visits and more sales? Quite often we meet small-business owners who offer great services and products with a business model and marketing plan that delivers results in terms of satisfied, loyal customers. We also see [...]

Business Person of the Year: Tyler Byrd of Red Rokk Interactive

Filed on 11. Feb, 2013 in People On The Move

Business Person of the Year: Tyler Byrd of Red Rokk Interactive

When he learned that readers of the Bellingham Business Journal had selected him as the BBJ’s Business Person of the Year, Tyler Byrd was caught off guard. “It was unexpected,” he said, “and exciting.” In recent years, voters have given the award to individuals who have spent decades establishing themselves in the community. Yet the [...]

Can small retailers compete nationally on the Web? | Ask Red Rokk

Filed on 05. Feb, 2013 in Contributors

Can small retailers compete nationally on the Web? | Ask Red Rokk

By Ed Munro Marketing & Communications Consultant Red Rokk Interactive Contributing Writer Q: Do you have a good example of local small business that is effectively competing against national online and big box retailers? To answer this question, the Red Rokk team reached out to a local business with an e-commerce website to discover its [...]

What’s “content marketing,” and how do I do it? | Ask Red Rokk

Filed on 08. Jan, 2013 in Contributors

What’s “content marketing,” and how do I do it? | Ask Red Rokk

By Yvonne Cartwright Account Director, Red Rokk Interactive Contributing Writer  Q: I hear a lot about the importance of “content marketing” in putting together information on my website. Exactly what does that mean? Don’t I already have “content”? Is there a way to improve it? A: Great question. For the average businessperson, all the new phrases and new “gotta-dos” [...]

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IFRoZSBKb3VybmFsPC9saT48L3VsPg==