Why did Faithlife's CEO start a website about Bellingham?

Faithlife CEO Bob Pritchett’s new project is a website all about Bellingham, with interviews of influential Bellingham residents conducted by Pritchett, stories about local events, things to do, and weekend itineraries for out-of-town guests.

The website,, launched on June 9.

So why is Pritchett, CEO of a company that employs 415 in downtown Bellingham and makes bible study software that’s sold around the world, putting his efforts into a website about Bellingham?

Partly for fun, and partly to use as a tool for recruiting tech talent, he said.

“I think it can be really useful for that. We recruit all over the country and Bellingham is a big part of our recruiting,” he said. “Bellinghamwins will be a way that we can point people to something that showcases a lot of what’s great about the community.”

Five or six people contribute to the website and it’s updated daily, Pritchett said. The website doesn’t generate revenue and Pritchett doesn’t have plans to advertise on it or make money with it in other ways.

Right now, it’s just a contribution to the community and a marketing expense, he said.

Pritchett faces some challenges in getting employees to relocate to Bellingham. He said the cost of housing is a big issue for people, who often think at first that they’ll save money by moving to Bellingham, and find out later that their cost of living will actually increase, he said.

“That’s one of the big challenges that we have to overcome in recruiting,” Pritchett said.

Pritchett thinks downtown is the place to be. Since moving the companies headquarters to Bellingham from Oak Harbor in 2001, Pritchett said he has seen downtown get livelier and become a more interesting place.

Pritchett is a part of that change — not only does he employ hundreds of people downtown, he’s remodeling the upper floors of the Dahlquist Building on State Street – a historic building that’s currently home to Maikham thai restaurant. Pritchett plans to move into the building with his wife next spring, once the remodeling is done, he said.

That way, he’ll be closer to many of the amenities that his new website focuses on.

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