Bendes joins Sterling Life Insurance as CMO

The Bellingham Business Journal

Ronald Bendes has joined Sterling Life Insurance Company as chief marketing officer. He will provide leadership for Sterling’s nationwide sales network, including recruiting and training as well as customer retention and sales strategies. Ron was most recently vice president of sales at Conseco Insurance Group.

“Ron’s strengths in recruiting, training, motivating and selling strategies coupled with his experience in product development and roll-out enhance Sterling’s sales and marketing goals and will support our growth strategies,” said Michael Muchnicki, Sterling’s president and CEO.

During Ron’s 21 years at Conseco he successfully built and rebuilt sales teams, developed a training curriculum that increased new distribution sales success by 60 percent, developed sales metrics, and initiated a formalized strategic planning/execution process leading to a greater focus and prioritization of goals.

Sterling Life Insurance Company, headquartered in Bellingham, serves the needs of Medicare beneficiaries from 56 offices across the nation. Sterling is licensed in all 50 states and the District of Columbia.

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