Downtown clothing store celebrates 10 year anniversary

LuLu, a women’s clothing store at 124 W. Holly St., is celebrating its 10 year anniversary this week.

The store’s anniversary celebration started on Oct. 21 and continues until Oct. 31 with hot cider and cookies,and raffles for a wallet and a $100 LuLu gift certificate. After making a purchase, shoppers will receive a surprise discount that can be used before the end of the month.

The store sells clothing, jewelry and gifts that store owner Heather Baker said you can’t find in big-box stores. That includes clothing brands Cut Loose, and Nomadic Traders, as well as locally made jewelry and gifts.

“Frankly, our customers don’t like going to the mall,” Baker said. “They enjoy the experience of coming here.”

Baker took over three years ago when her mother, who founded the store, retired. Baker spent much of her childhood in retail stores her mother owned, she said. Before taking over at LuLu, she worked with autistic children at a nonprofit and then worked as a designer for interior furniture and design brand California Closets.

When Baker’s mom first approached her about taking over the store, she was reluctant.

“I grew up in retail, so I’m no fool,” she said. “I knew the hard side, so I didn’t have an unrealistic dream about it.”

She changed her mind once she started getting to know the customers.

“My customers were and are a huge part of what brings me joy in coming here everyday,” Baker said. “We have a strong loyal customer base.”

Baker said she tried to improve the store without changing it too much. She didn’t want her regular customers to feel uncomfortable in the store.

Most LuLu customers are regulars who buy nearly all their clothing at the store, she said.

Baker got several new clothing lines and expanded the accessories section of the store.

“I think in doing that I have created a situation where I can get a teenager, a mother and a grandmother in here and all three of them can find something,” Baker said. “I love for every woman to walk in here and feel like this is their store.”




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