Ferndale-based insole producer hires Dan Wakeland as product manager

Dan Wakeland has been hired as product manager for Superfeet Worldwide Inc., a Ferndale-based designer and manufacturer of over-the-counter shoe insoles.

“Dan’s depth of experience and knowledge of product management from idea to delivery is invaluable,” Randy Curran, Superfeet’s vice president of marketing, said in a Feb. 21 press release.  “We are very happy to have Dan join our team and look forward to honing our design and other processes with his lead.”

In his new position, Wakeland will be responsible for researching, designing and bringing new products to market. He will play a major role in managing a new product testing program, establishing an efficient timetable for production planning and coordinating market feedback.

Wakeland spent seven years at REI as an apparel product line manager and a international product manager. He has also worked as a vice president for operations of the design and development group of Tabar, Inc.

Most recently, he was the director of account management for RV-ID, a company that provides telematics services to RV manufacturers.

He also worked for many years in the European outdoor business with Trek Bicycle Corp. and Specialized Cycles.

“It’s great to be back in the outdoor industry,” Wakeland said. “It’s wonderful to be with such a good company that has similar values and with people that share those values.”


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