Brad Haggen, a longtime manager and executive at the Bellingham-based regional grocery chain founded by his family in 1933, has been appointed as an executive vice president of sales and marketing at Jóvan’s Pure Nutrition of Blaine, which sells natural grocery and food products.

The company also announced plans to launch three new products this fall, including a line of jams, jellies and mustards, made possible by its recent acquisition of Aldrich Farms of Bellingham in July.

Haggen brings more than 20 years of management experience to the company from his time with Haggen Inc.

His achievements at his family’s regional grocery chain include the creation of two Haggen subsidiaries: the company’s Market Street Catering and TerraVida Coffee. He also spent six years as Haggen Inc.’s vice president of marketing.

“Brad Haggen’s knowledge of what grocery stores want from manufacturers and his extensive contacts in the industry will help us immensely,” Jóvan Johnson, president of Jóvan’s Pure Nutrition, said in an Aug. 12 news release.

Jóvan’s Pure Nutrition is online at www.jovans.com.