McNett, a Bellingham outdoor products company, has named Travis Huisman as its new chief executive officer.
Huisman, who joined McNett’s executive team in 2009, replaces Gary Cruikshank, who assumed the role of director on McNett’s advisory board after 13 years as CEO.
“Together with Gary and Travis, our leadership team has been planning this transition over the last three years,” said Duane McNett, president of the company, in a press release. “Transitioning Travis to CEO will enable him to apply his creativity, energy and strategic skills to driving McNett and our family of brands, while enabling Gary to continue his focus on innovation as CEO of our sister brand, Aquamira.”
Prior to joining McNett, Huisman was a consultant at the Moss Adams accounting and consulting firm. He has experience leading companies through strategic planning, leadership transition and team development.
“I’m excited to lead a talented, engaged team at a company with so much potential,” Huisman said. “McNett has done great things over the past three decades, but we’re just getting started. By building a culture that honors and taps into creativity and innovation, we will continue to be a leader in the outdoor industry.”