Jackson named McNett's new director of East Coast sales

McNett, a Bellingham company that makes products for the dive, outdoor, sporting goods and military markets, has hired Beaty Jackson as its director of East Coast sales.

Jackson will spend the majority of his time engaging outdoor dealers in the Southeast, directing and implementing outdoor sales initiatives and expanding brand awareness and product knowledge throughout the East Coast region.

“Beaty’s addition to the outdoor sales team, his experience, and southeast location positions our brands for growth and exceptional service with our dealers on the east coast,” said Liz Mathias, vice president of sales at McNett, in a May 23 press release. “Beaty is a friend of the industry, an advocate and leader. We are thrilled Beaty has joined our team.”

Prior to joining McNett, Jackson served as part-owner of Adventure Marketing Group, providing retailers with outdoor products. Jackson also worked as the manager of an outdoor/ski company for more than 20 years and as a sales representative for a variety of outdoor manufacturers.

“I find great joy in selling gear that creates memories, which a person will carry with them for the remainder of their lifetime,” said Jackson. “The ‘real job’ is sharing the passion of the outdoor experience with every man, woman and child.”

Jackson will work closely with Brian Roche, McNett’s technical sales supervisor, who has directed sales teams in company’s dive and outdoor divisions.

McNett is online at www.mcnett.com.

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