PR Consulting is organizing a panel discussion on online branding. Panelists include Yelp Bellingham community ambassador Jennifer Jones, PR Consulting marketing director Patti Rowlson and WhatcomTalk community manager Stacee Sledge.

Topics will include responding to negative and positive online reviews, using social media to build your brand and using feature stories and blog articles to build your brand.

The event will be on Sept. 23 from 9-10:30 a.m. at the Dorothy Haggen Conference Room, 2211 Rimland Drive, Suite 106 in Bellingham. Admission is $15. Purchase tickets online at www.pattirowlson.com/events.