'Shop Where Your Heart Is' begins on Black Friday

The Bellingham Business Journal

The day after Thanksgiving is the unofficial start to the holiday shopping season. Malls and big box stores are known for their “Black Friday” sales — drawing massive crowds at the wee hours of the morning and continued chaos through the season. The Downtown Bellingham Partnership, in association with many downtown businesses, is proud to offer an alternative this year.

Celebrate downtown with “Shop Where Your Heart Is,” a five-week celebration featuring festive events, support for local businesses and great shopping deals. Shop Where Your Heart Is begins with Passport Week, a week-long, independent shopping event that begins the day after Thanksgiving and runs through Downtown Bellingham Art Walk on Dec. 4.

During Passport Week, participating businesses distribute Holiday Passports, a fun book filled with pages of holiday deals. Customers who complete their passports (by visiting participating businesses to receive stamps) are then entered to win raffle prizes from some of downtown’s finest establishments. This year’s Passport Week event will include free refreshments, contests, prizes and fun and festive activities to welcome shoppers and store owners alike to the holiday season downtown.

Shop Where Your Heart Is continues after Passport Week through the holiday season to include festive downtown Bellingham events such as the Downtown Art Walk, the Jingle Bell Run, the Holiday Festival of Trees and more.

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