The U.S. Small Business Administration has released a new online tool, known as “SizeUp,” that allows a business to identify new customers and compare its performance against other companies in its industry.

“Market research and analysis is critical for the success of any small business owner or entrepreneur,” said SBA Administrator Karen Mills, in a press release. “Tools like SizeUp deliver data right to the fingertips of business owners to help make smart decisions and have the greatest opportunity to start, grow, compete and succeed.”

SizeUp analyzes a business in comparison to other similar businesses in the same trade. It provides geographic information on the marketplace, areas recommended for advertising and prospective customers. Data is collected from hundreds of private and public sources.

The program was created by GIS Planning Inc., which licensed it to the SBA for one year.