Sleep Country changes name and retires jingle

By Jim Davis
Everett Herald Business Journal editor

If you’ve spent any time in the Northwest, you’ve probably had this jingle stuck in your head:

“Sleep Country U-S-A! Why buy a mattress anywhere else?”

Well, the jingle is being retired.

Sleep Country USA, which bills itself as the Northwest’s largest mattress retailer, is changing its name, joining its West Coast sister brand under the Sleep Train banner.

The business is changing signs at its 38 Washington stores starting today and expects to be done by the end of this month. There’s a three Sleep Country USA store at 4229 Meridian St., in Bellingham and another at 119 Cascade Mall Drive in Burlington.

“For many years, we’ve been operating side-by-side with the same services, same selection, same guarantees and same commitment to our community through the Foster Kids Program, and now we are unifying the companies under one banner name, Sleep Train,” said Gina Davis, vice president of branding at Sleep Country, in a statement.

With the name change, the business is retiring its ubiquitous jingle. Instead the company will start using the Sleep Train jingle already used for the more than 200 Sleep Train stores along the West Coast.

That jingle is: “Sleep Train. The ticket to a better night’s sleep.”

One thing that won’t change is the company’s support for foster kids.

Sleep Country has for years collected school supplies and clothing for the Northwest’s 20,000 foster kids. That will continue under the new Sleep Train brand, including the annual Coat Drive for Foster Kids, which is currently under way.

Donations are welcome at any one of the more than 90 Sleep Train stores in the region through Nov.1.

Find a store or donate online at www.sleeptrain.com. All donations are distributed to regional nonprofit foster organization partners.

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