Sound Publishing Inc., parent company of The Bellingham Business Journal, has announced it will cease rack distribution of its Little Nickel classified publication, and instead offer the classified’s advertising inside select community newspapers around western Washington.
The change takes effect in September.
According to the company, Sound Publishing has established five zones in King, Snohomish and Kitsap counties that feature newspapers that will carry Little Nickel ads. Each zone has a circulation between 50,000 and 80,000. Advertisers will be able to place ads in any or all zones or in individual Sound Publishing newspapers.
“Our Nickel advertising clients will certainly see benefit of having their advertising message delivered directly to homes. And our readers will no longer have to remember to pick up a Little Nickel at a rack. This change just makes sense,” said Gloria Fletcher, Sound Publishing’s president, in an Aug. 8 news release.
As part of the business change, the Little Nickel offices in Everett, Tacoma and Portland, Ore., will be closed. Many Little Nickel employees will be retained and will move into other Sound Publishing offices throughout the Puget Sound area, according to the company.
No other details were made publicly available.
The Little Nickel was founded in Seattle in 1971. It has a weekly circulation of 166,747, according to Sound Publishing—16,372 in Whatcom County.
Evan Marczynski, staff reporter for The Bellingham Business Journal, can be reached at 360-647-8805, Ext. 5052, or firstname.lastname@example.org.