Sportsman Chalet settles into Sunnyland Square

After spending 14 years in its downtown location, the outdoor retailer has moved to a new space next to Trader...

By Isaac Bonnell

Moving is never easy, especially for a business. But the process was fairly smooth for Sportsman Chalet, which moved at the beginning of August to 2420 James St., next to Trader Joe’s.

“It was quite an adventure and it was a lot of hard work,” owner Noel Lemke said. “And we still have a lot of work to do.”

The 8,000-square-foot space has brightly colored walls and many of the same displays customers will recognize from the old store. Though this space is smaller than the downtown location, which was around 13,500 square feet, because of the high ceilings it doesn’t feel smaller.

“I like the fact that everything is on one floor,” Lemke said. “At our old location we were spread out over three floors. I can’t tell you how many people came in regularly for 10 to 12 years and didn’t know we had a downstairs. People come in here and they can see everything.”

In the few weeks the store has been in its new location, Lemke said he has already seen more Canadian customers than before. Locals are also saying that the store feels like it is closer and more accessible.

“I’m trying to figure out how so many people can live so close. Everybody is saying ‘We live close to here,'” he said.

Sportsman Chalet will have a grand opening sale Sept. 1-6, which coincides with an event the shop traditionally has, the Labor Day weekend ski sale. For more information, call (360) 671-1044 or visit

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