State insurance regulators unveil more user-friendly website

The agency that regulates Washington’s insurance industry has launched a revamped website, at, that its creators say should be easier to use for both consumers and industry professionals.

Earlier tests showed that only 33 percent of consumers could successfully complete typical tasks on the agency’s old website. But with a new navigational structure and other changes, officials said the task-completion rate has jumped to 80 percent.

In the coming year, additional refinements—such as making some of the site’s applications mobile-friendly—are expected to raise that number even more.

“When people have insurance problems, they want information fast,” said Insurance Commissioner Mike Kreidler, in a press release. “They have limited time, and they may be on a smart phone or other device. We want to make it easy for them.”

The website redesign is part of an ongoing effort to work online with consumers, agents, brokers and companies. Agent and broker licensing is now done almost entirely online. Consumers can file complaints online, email questions and check the status of their cases.

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