Sustainable Connections launches new tool for measuring business performance

Business owners typically know how they’re performing financially, but it can be difficult to measure success in other areas.

Sustainable Connections, a Bellingham-based nonprofit that promotes local economies and sustainable business, is trying to change that. The organization launched a new initiative to help businesses gauge and improve their performance in non-financial areas including employee impact, community impact and environmental impact.

The program, called Measure What Matters Quick Impact Assessment, assesses and compares businesses and suggests a plan to improve company practices.

“It’s a great tool for companies to self-assess how they perform in regard to best practices on social, environmental and local economic impact,” said Mark Peterson, sustainable business manager at Sustainable Connections, in a press release. “Businesses can see how they stack up against other businesses and create a plan to improve.”

The Measure What Matters program is part of Sustainable Connections’ new three-year-plan. The plan, which was developed during the last two years, has five main goals: providing new educational opportunities, expanding market opportunities, increasing member engagement, promoting public policy to support sustainable economy goals and strengthening the organization.

Future public policy work includes supporting local governments streamline permitting processes for solar electricity and other green building practices, according to a press release on the plan.




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