The New Year always brings about the idea of resolutions. Why is that?
Part of the motivation probably stems from the excitement and possible over indulgences from the holiday season, and as the first week of January rolls around, we all sober up a bit and realize that we have the rest of the winter to contend with. It’s time to whip things into shape.
One of the indulgences that I partook of this past month I find I’m feeling a bit foolish about now. In December’s issue I announced in this column (as well as in a full page ad) that the BBJ was planning to begin publishing twice per month, starting in January. We were full steam ahead with the plan, on both the editorial and the advertising sides of the paper, when 11th hour press conflicts as well as other complications forced us to retool our plans and postpone the January launch.
While this created some short-term scrambling for this issue you’re holding in your hands, it did have the added benefit of allowing us time to more carefully analyze our plans for the paper and move forward in a more deliberate manner. I did learn my lesson, however, about making premature announcements. I apologize to readers and advertisers who may have been inconvenienced.
So in the meantime, as we move forward with working the kinks out of our twice-monthly plans, we will continue to print once per month.
Book of Lists and Readers Choice Awards
As we move into 2008, we are continuing to provide our gentle readers with some of the other treats we have in store for the rest of winter. Because our newspaper is now mailed flat, we have the opportunity for the first time to insert our annual Book of Lists into the paper. After six months of compiling information, the 2008 edition is finally at the printers (whew!) and will be inserted into our February issue of the BBJ. This year we have more than 500 entries in 46 lists of the top businesses in a wide variety of industries. The Book of Lists is a great tool for helping you do business with other companies in Whatcom County.
Also, in this January issue, you will find a ballot for our Readers Choice Awards on page 9. This is your chance to show your appreciation for local businesses and businesspeople by voting for your favorites. Make sure to get your ballots in to us by Jan. 25 to be counted. Results will be posted in our February issue.
As I look into 2008, I see an exciting future for both our paper and for our community. I look forward to tackling the challenges. All of us here at the BBJ wish you a happy and prosperous new year.