Varner Sytsma Herndon becomes VSH

The Bellingham accounting firm Varner Sytsma Herndon has officially changed its name to VSH.

The firm will maintain its logo featuring the “VSH” in geometric shapes, with a new title underneath that says “Certified Public Accountants” instead of “Varner Sytsma Herndon.” This logo has become widely recognized and has helped brand the group by these initials rather than the partner names.

“We felt VSH is easier to remember, spell and reference,” founding partner Kathy Varner said in a press release. “This change will help increase name recognition, reinforce our logo, support online optimization efforts, and continue to keep us top of mind for our clients and referral partners.”

For more information, call (360) 734-8715 or visit www.vshcpa.com.

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