Vincent Stanley of Patagonia to close speaker series

Vincent Stanley, vice president of marketing and “chief storyteller” at Patagonia, will speak at the final session of the Future of Business speaker series, sponsored by nonprofit Sustainable Connections, on Oct. 16.

Stanley has been with Patagonia, the California-based outdoor clothing company, on and off since the company began in 1973. He spoke in Bellingham earlier this year at a business lunch sponsored by Sustainable Connections and Village Books.

He co-wrote the book The Responsible Company: What We’ve Learned From Patagonia’s First 40 years, with Patagonia founder Yvon Chouinard.

Patagonia has a history of efforts to become more sustainable, including switching to organic cotton in 1992 after factory workers became sick from the formaldehyde in the nonorganic cotton they were handling.

Patagonia’s Common Threads initiative encourages customers to buy less, repair old clothing, and recycle clothing. They debuted the program on Black Friday in 2012 with a full-page ad in the New York Times that said “Don’t buy this jacket,” under a photo of the company’s best-selling coat.

The speaker series focuses on the concept of triple bottom line, which refers to business owners considering not only profit, but also how their business affects people and the planet.

A question and answer session with a panel of representatives from Mt. Baker Care Center, VSH Certified Public Accountants, Whatcom Educational Credit Union, and Healthy Pet will follow Stanley’s talk.

Tony Baruzzuol, owner of Eclipse Awards, which makes personalized and other awards. plaques, was the first speaker in the series last May. Aaron Fairchild, CEO of Green Canopy Homes, spoke at the second session in July.

The event goes from 4 to 7 p.m. on Oct. 16, at Broadway Hall, at 1300 Broadway in Bellingham.

Tickets are $40.00 for Sustainable Connections members and $45 for nonmembers, and are available at


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