WWU courses on branding, marketing and social media geared toward professionals

Western Washington University’s Extended Education program has two courses coming up for business owners, entrepreneurs and freelancers. They are both non-credit courses.

“Building Your Professional Brand”

“Building Your Professional Brand” will help entrepreneurs identify, develop and successfully promote their brand.

The three-part evening course will meet in the Communications Facility on Western’s campus from 6:30 p.m. to 8:30 p.m. on Wednesday evenings starting Oct. 14 and ending Oct. 24.

The course costs $125. Free parking is available near the building.

Participants will learn how to polish their professional brand, create new marketing materials, and develop a plan to promote their work to potential customers or consumers, according to a press release from the university.

Bliss and Dan Goldstein, a husband-and-wife realtor team, will teach the course. The Goldstein’s have worked with Clorox, IHOP, Kelly Moore Paints, Visa and Williams-Sonoma.

An information session will be held at 5:30 p.m. on Wednesday, Sept. 23 at the Bellingham Public Library, located at 210 Central Ave., where students can meet the instructors. Registration deadline for the course is Sept. 30.

To learn more about the course, visit www.wwu.edu/ee/ce/courses/buildingbrand.shtml, email profdev@wwu.edu or call 360-650-3308.

“Social Media: Building Community” 

“Social Media: Building Community” is designed to help entrepreneurs, professionals and social media managers successfully use social media to promote their businesses.

The non-credit course is held on Tuesday evenings from 6-8 p.m. with three workshops available:

  • Workshop 1: Facebook, LinkedIn & Twitter – Oct. 13, 20, 27.
  • Workshop 2: Instagram, Pinterest, Tumblr, YouTube & Blogging – Nov. 3, 10, 17.
  • Workshop 3: Social Media Analytics & Measurement – Dec. 1 and 8.

Participants can take one, two or all three workshops. Workshops 1 and 2 cost $125 each and workshop 3 costs $99. Participants can sign up for all three for $325.

All three workshops will be taught in an Apple computer lab in the Communications Facility on Western’s Campus, which has free parking nearby after 4:30 p.m.

Matthew Anderson, director of social media for Western Washington University, will teach the workshops. Anderson has a background in community journalism and experience at building a social community for Western students, faculty, staff and alumni. He also teaches newswriting and editing in Western’s Journalism department.

Participants can meet the instructor and learn more about the course at an information sessions at 5:30 p.m. on Thursday, Oct. 1 in Academic West 203 on Western’s campus.

To learn more about “Social Media: Building Community” visit http://www.wwu.edu/ee/ce/courses/socialmedia.shtml, email profdev@wwu.edu or call (360) 650-3308.

Related Stories